
Our purpose is to study people’s lives in Emerging Markets to identify investible solutions to the issues they face

Our Beliefs
We believe that the biggest challenge of this century is to meet the needs of all within the means of the planet.
By conducting ethnographic research and understanding the values, hopes, and aspirations of consumers in emerging markets, we anticipate emerging trends and identify companies with long-term growth opportunities.
Our Philosophy in Action
We believe consumers dictate long-term trends, and that our investment methodology must engage them from the beginning. That is why, at Trinetra we have developed a Fast and Collaborative Ethnography (FACE) method that embraces the intimacy and empathy of ethnographic fieldwork while using collaboration to work faster.
Our key skill is turning our immersions into insights that predict the trends and success stories of tomorrow.
We combine ethnography with in-depth financial stock analysis

Our Team
We are a purpose-driven, 100% employee-owned firm, founded in 2016 and based in London, UK. The Senior members of the investment team have worked together for more than 15 years and have a proven track record in capturing emerging market trends.
Responsible
Investing and Active Engagement
As signatories of the United Nations Principles for Responsible Engagement (PRI), we are constantly looking for engagement opportunities with our investee companies. We actively support the goals towards the global financial system's sustainability and benefits to the environment and society.
We Support

We are supporters of the Task Force on Climate-related Financial Disclosures (TCFD) and where relevant we will regularly encourage investee companies to make appropriate disclosures.

We support the objectives of the United Nations Sustainable Development Goals, and we explicitly map at least one sustainable attribute of each of our investee companies to one or more of the Sustainable Development Goals.
UNFCC
Paris Agreement
We support the goals of the UNFCCC Paris Agreement, and encourage the companies in which we invest to strive towards helping the world to meet its goals.
Proud to be a B Corp
We are committed to meeting rigorous social and environmental performance standards. Our B Impact Score of 149.2 significantly exceeds the certification threshold, demonstrating our commitment to responsible investing.
Trinetra has been recognized as a Best for The World™ B Corp 2022, ranking among the top 5% of B Corps for impact in Governance and Customer engagement.









