Our Immersions Research Trips
The Process:
During immersions research the team meets with consumers in their homes, villages and towns, to understand the issues that they face, as well as the solutions they see to their own problems.
From these insights Trinetra will form a universe of companies that can provide answers for consumers seeking to improve the lives for them and their families.
Our ethnographic research focuses on capturing solutions that support consumers to achieve their hopes, dreams and aspirations.
A lot of planning goes into the trip, working with local ethnographers to selecting the right topics and representative consumers for our study.
We travel to observe, listen and understand consumers.
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The team meets with people:
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from different socio-economic groups;
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in rural and urban locations;
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from different age groups.
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We keep an open mind and analyse the findings within their cultural context.
By observing participants in a real-life environment we seek to anticipate emerging trends.
28 ethnographic studies performed since 2011
India Indonesia Thailand Mexico Peru Chile Brazil Nigeria
China South Africa Columbia South Korea Vietnam Ghana Philippines
Note: Some ethnographic trips performed by team members prior to engagement with Trinetra
Our Immersions research involves:
Sharing their meals
Looking into their fridges to see what they're eating
Meeting consumers in their homes
Discussing their hobbies and why they take part
Seeing how they use digital payments
Understanding what is important to them
